The Støry
The House of Mad is a creative consultancy that develops brands, campaigns, content, and experiences.
Founded by Shadi Kassem and Rita Abou Chakra, the company was built on the idea that the most effective solutions rarely come from a single discipline. Every engagement brings its own context, objectives, constraints, and opportunities. Rather than applying a predefined formula, we assemble the perspectives, skills, and expertise needed for the work at hand.
Our projects span branding, communication, storytelling, creative development, content, and experience design, working with businesses, institutions, organizations, and entrepreneurs across different sectors and markets.
The Øffering
Creative Consultancy
We work at the level of direction before execution. Creative consultancy focuses on vision, narrative and system design to guide all creative decisions. This service is typically engaged during moments of transition, repositioning or cultural shift.
Services include
Brand strategy and positioning, narrative and messaging systems, creative direction and advisory, and campaign and content strategy.
Art Direction & Brand Worlds
We translate strategy into coherent visual and experiential worlds. Art direction ensures alignment between what a brand says and what it shows. This work is structural rather than decorative, shaping identity, tone and expression across touchpoints.
Services include
Visual identity systems, editorial direction, copy and visual messaging, photo and video art direction, and campaign content direction.
Digital & Experience
We design brand experiences across digital and physical environments. This service connects space, story and presence into one coherent experience. It ensures consistency, clarity and relevance at every touchpoint.
Services include
Event branding and spatial concepts, interior branding excluding construction, digital campaign direction, and brand presence across platforms.
Production & Execution
We supervise production to protect the integrity of ideas from concept to delivery. Execution is managed with control, clarity and respect for the original direction. This ensures work arrives as intended without dilution.
Services include
Campaign rollout planning, photography and video supervision, asset coordination and delivery, and cross platform alignment.