SERVICES
The House of Mad offers strategic and creative services designed to build coherence, meaning, and long-term relevance.
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Our work is structured around how clients engage us, not around disciplines.
What
We
Offer
Creative Consultancy
We work at the level of direction before execution. Creative consultancy focuses on vision, narrative, and system design to guide all creative decisions. This service is typically engaged during moments of transition, repositioning, or cultural shift.
Services include
Brand strategy and positioning, narrative and messaging systems, creative direction and advisory, campaign and content strategy, and cultural audits.
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Art Direction & Brand Worlds
We translate strategy into coherent visual and experiential worlds. Art direction ensures alignment between what a brand says and what it shows. This work is structural rather than decorative, shaping identity, tone, and expression across touchpoints.
Services include
Visual identity systems, editorial and packaging direction, copy and visual messaging, photo and video art direction, and campaign content direction.
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Digital & Experience
We design brand experiences across digital and physical environments. This service connects interface, space, and story into one coherent experience. It ensures consistency, clarity, and relevance at every touchpoint.
Services include
UX UI and website design, wireframes and content systems, event branding and spatial concepts, and interior branding excluding construction.
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Production & Execution
We supervise production to protect the integrity of ideas from concept to delivery. Execution is managed with control, clarity, and respect for the original direction. This ensures work arrives as intended without dilution.
Services include
Campaign rollout planning, photography and video supervision, asset coordination and delivery, and cross platform alignment.